UX Roadmaps

Plan what your team will work on when, from next quarter to multi-year UX strategy. Align, prioritize, & communicate future work.
A roadmap is a high-level strategy outlining when and what a product team is going to work on. This living, collaborative document communicates your UX strategy to your immediate team, engineers, and stakeholders.
UX roadmaps are malleable: they can work on a granular-level to align specific UX tasks to short-horizon goals or they can work on a high-level to inform strategy, aligning discovery and exploratory initiatives to long-horizon business objectives.

Learning Objectives

In this course, you’ll learn how to:
  • Create both short and long-horizon UX roadmaps
  • Visualize and communicate roadmaps to others
  • Adapt the roadmap structure to varying needs:
    • Time: one-month to five-years
    • Scope: feature to product to portfolio
    • People: design team to engineers to stakeholders

Topics Covered

  • Roadmapping 101
    • Definition
    • History and theory
    • Principles
  • Roadmap Purpose
    • Benefits and goals
      • Capture and identify
      • Prioritize
      • Share and communicate
    • When to roadmap
    • Who should own roadmapping
  • Baseline Roadmap Structure
    • Template
    • Key elements
  • Variations and Adaptations
    • Real-life examples
    • Scoping scenarios
    • Tactical vs. strategic
    • Short-horizon vs. long-horizon
    • Product-orientated vs. people-orientated
  • Building Roadmaps
    • Roadmapping workshops
    • Tools to build and visualize
  • Establishing Buy-in and Measuring
    • Milestones and updates
    • Methods for assessing your roadmaps
    • Adapting your roadmaps for the future

Who Should Attend

  • UX Leads
  • UX Research Leads
  • Program Leaders or Directors
  • Product Managers and Owners
  • Managers
  • Stakeholders


This course is a combination of lecture format and participatory workshop. You will participate in group exercises to reinforce the learned principles and techniques.
The course also includes:
  • A digital roadmap template to adapt to your own use
  • A detailed workshop-agenda for a roadmapping workshop
  • Hands-on exercises with feedback from the instructor
  • Opportunities to ask questions and get answers